Bulk upload media to Meta, TikTok, Snapchat directly from Google Drive

It works because it knows your context

Your ad accounts

Meta, Google, TikTok, Snap. Performance data, structure, naming — all read directly

Your rule library

Existing rules are part of the context

Your workspace, your data

No external sharing. No training on your account

Every answer sits on top of your data

Use Cases

Get rules suggestion

Describe your performance marketing goal, and AI will turn it into a complex automation rule, explain the logic behind it, and create a draft directly in the Birch workspace. Review the recommendation, make any adjustments, and decide whether to activate it.

Analyze your performance

Ask about your account performance — across platforms, time ranges, campaign levels. Compare, break down, drill in, without a single dashboard.

Audit your rules

AI analyzes your current setup, finds opportunities that prevent wasted spend.

Analyze impact of rules

Coming soon

See the impact of rules on your performance and fill the missing gaps to continue scaling profitably.

My target ROAS is 2.5. Share new ideas for my rules setup
I recommend moving to proactive growth and budget management:

The "Soft Landing" (Budget Protection)

Logic: If ROAS is below your target but above your "dead-zone" (e.g., target 2.5, current 1.8) — decrease daily budget by 20%.

Benefit: Protects spend during temporary dips while keeping ad sets in learning phase.

Start fast with ready-to-use prompts

Curated examples for every use case, from audits to optimization

Show Impressions and Frequency for the last 14 days
Breakdown of Spend for all ad accounts in this workspace for the period from Feb 14 till Mar 14
Compare Spend by connected platforms for the last 30 days
Compare Reach in Q1 2026 to Q1 2025 on Meta ad account
Recommend rules based on my industry

FAQ

What is Birch AI

Birch AI is the intelligent core of Birch, built to simplify campaign management and sharpen your paid media strategy. It knows your ad account structure, understands platform-specific context, automation best practices and can draft rules that account for bid strategies, budget pacing, and performance signals — not just generic conditions. Ask it anything about your campaigns and get clear, actionable answers.

Which large language model (LLM) does Birch AI use?

Birch AI is powered by Google's Gemini 3.0 Flash model, chosen for its speed and efficiency in processing complex campaign data and delivering precise, actionable insights.

What kind of data does Birch use to power its AI?

Birch AI is powered by your connected ad account data — including campaign performance metrics, spend breakdowns, and automated rule configurations — all organized to deliver fast, accurate insights and smarter decision-making for your paid media strategy.

Does Birch share my data with LLM providers?

Birch AI is built with your data privacy and security as a top priority. LLMs are engaged solely to process your queries and never use your data for model training or service improvement.